What Does the Future Hold for Apple?

From Thinking Outside the Boxe’s Sydney Correspondent
For the best part of 35 years, the singular vision of Steve Jobs took Apple from a company that made some of the world’s first PC’s into a hugely popular global brand that has changed the way we interact with technology through the introduction of revolutionary products such as the ipod and iphone. Indeed it is hard to imagine any other company that has ever produced such devotion among consumers with people lining up overnight to be among the first to get their hands on the latest phone. When looking at Apple and asking where it is headed it is important to think of it more of a brand than a company. This has been the key to it’s success in the past and holds the key to its future. With Jobs’ death, Tim Cook has inherited the position of CEO and is in the unenviable position of trying to fill Jobs’ sizeable shoes. Of course there will never be another Jobs, so can Cook maintain Apple’s success in the long term. With profits slowing that question is being asked by more and more people. Continue reading